Career options in Digital Marketing

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Career options in Digital Marketing
Career options in Digital Marketing

Career options in Digital Marketing

Introduction

In this article we will talk about Digital marketing, what it is, its scope, eligibility, courses involved, the benefits of digital marketing, and the most important career as digital marketing.

Let’s get started

I. Before knowing what is Digital marketing lets get aware of what actually Marketing is ?

The act of buying as well as selling goods or products by spending is Marketing. Example product advertisements, hoarding on roads, etc.

Marketing is of two types:

1. Offline Marketing – this involves buying and selling of goods and services offline.

2. Online Marketing or Digital marketing – this is termed as promotion of websites, products, and services over the internet with the help of digital platforms.

II. More about Digital Marketing

Digital Marketing includes buying and selling of any services or goods or products via an ONLINE mode that is through digital platforms. Search Engines such as Google, Yahoo search results, digital marketing. In terms of Facebook Advertisements, Instagram advertisements, Google AdWords, twitter ADS.

III. Fields in Digital Marketing

Digital marketing includes

1) Website Development
2) Search Engine Optimization (SEO)
3) Search Engine Marketing (SEM)
4) Facebook Marketing
5) Instagram Marketing
6) Youtube Marketing
7) GOOGLE Adwords
8) GOOGLE AdSense
9) Content Marketing
10) E-mail Marketing
11) Analytics
12) Webmaster

IV. How to be Digital Marketer

There are two courses of Digital marketing one is a beginner or basic course and the other is the Advanced course on Digital marketing. It is good to go for an advanced course in it for more experience.
This will enhance your skills otherwise the basic course will give you the overall idea and understanding of the course and soon you will be capable of doing marketing digitally.see it
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Now coming on to the course, You can simply do online or offline. By getting enrolled yourself in your nearby digital marketing institutes you can do this course offline. Keep in mind that being certified in the course is necessary to get good jobs or placements. Institute provides you with various certifications like GOOGLE ADS, GOOGLE MY-BUSINESS, GOOGLE ANALYTICS, and many more.

Institute will teach you various important topics that are the backbone of digital marketing. Topics include –
Web design & development, Blog, Search Engine Marketing, Search Engine Optimization, Video Marketing, YouTube Marketing, Social Media Marketing, Online Reputation Marketing, Google Ads, and Social Media Advertising

Whereas on other hand online certification of Digital marketing can be done by various websites such as Coursera, Khan- Academy, and many more.
Now the choice is fully yours.

V. Eligibility

There is no proper test or eligibility for doing this course. You will be happy to know that not only computer science students but any student of any course can do this certification. You can also go for this after your 12 class.

VI. Why Digital Marketing is a good alternative

If we talk about traditional marketing, let’s say there is a shop of products and you did the promotion of your products and shop by placing an advertisement in newspaper or pamphlets or by placing hoarding on the road. The only disadvantage is you can’t see how many people have seen your hoarding or newspaper ads and pamphlets. This traditional method does not give you a summarized view or analytics of people who have seen or not seen your ads.

This problem can be solved by implementing a modern marketing technique. Digital Marketing is an online marketing and modern marketing. This can be done by promoting your products or services online. Either via Facebook Ads or banner Ads, Google Adwords, we can able to see the graph of how many people came across our Ads. This will provide you with the proper output of people who shows their interest in buying your product or service. In addition to this, We can set the target audience feature during ADS.
Digital marketing allows people not only to buy and sell but also helps in maintaining a healthy relationship with your customers or clients.
At last, DIGITAL MARKETING is the modern way to do marketing for generating higher returns.

VII. Career in Digital Marketing

In the upcoming scenario, Digital marketing will become a tool for every business or organization. This is because of the vast expanding internet and brain awareness. After doing certification in the course there is a high probability for you to get placed in a good company and you can earn a good amount as well.see it
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If you don’t want to work for a company even then you can do Freelance work and earn well or you can go for internships and gain experience before the job. Basically, this course is 100% job oriented.

For more unsolved queries you can contact us by dropping a mail on our official e-mail- info@realitiesmirror.com

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